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We’re studying how design research can help museums and historical societies increase membership revenue.


In 2019, we've been speaking with dozens of leaders at visitation-based membership organizations.

Our goal is to understand how design research can help these kinds of organizations grow. 


There’s more to come.

Join SuperHelpful Letters

We’re not publishing the details of any of the interviews we’re conducting, but we are sharing the broad patterns of need and opportunity we’ve identified based on our research.

If you’d like to keep up with our work, join our mailing list.

Sign up below, and you’ll receive a 5-day email series on improving user experience to facilitate member enrollment. This mini-course is based on what we’ve learned so far in our research. You’ll learn how to improve your organization’s digital products to support better member relations using the website and design systems you have in place today.

These emails have really resonated with me. I have been forwarding them on to my staff every day.

Rachel Hopkins, Executive Director | Science Museum of Western Virginia