What motivates people to engage with your organization?
Why do some people visit, join, or donate? Why do some stop? Why do others never consider your museum as a resource that can help them make progress in their lives?
These are the questions that we’re exploring in our own research.
The answers to questions like these help cultural organizations communicate with their audiences more effectively and develop products that are more likely to succeed.
How can design research help cultural institutions add value to more people’s lives?
We’re sharing the results of our research in a series of weekday letters that help readers learn:
How to uncover unique value propositions that resonate with particular audience segments.
How organizations can benefit from prioritizing better metrics that align the organization around its audience.
How to create systems that support continuous audience feedback.
How to apply Jobs To Be Done (JTBD) thinking to decision-making processes.