It's good to be skeptical.
Good research is rooted in skepticism. And, as a leader within your organization, you have to be smart about where you invest your time and resources.
You might be thinking …
“I'm not sure we can afford to invest in research-driven design.”
Do companies like Google and Apple invest in design research because they have immense resources, or do they have immense resources because they invest in design research?
Organizations of all sizes can benefit from design research and better design practices.
“Can user experience design really make us more money?”
When every dollar invested in UX returns $10 to $100, getting free weekly emails on the topic seems like a no-brainer.
“But I'm not a designer. Is a design newsletter really for me?”
SuperHelpful Letters are not for designers. We want to help organizations make better decisions by incorporating design practices into their day-to-day operations. Our favorite subscribers hold titles like:
Designers are welcome to subscribe, but we're more interested in reaching organization leaders who have less exposure to behavioral design.
“My inbox is pretty full as it is. I'm not sure I need another newsletter subscription.”
Unlike many newsletters, SuperHelpful Letters don't bombard you with deals and promotions. SuperHelpful Letters often provide practical advice. We look at steps you can take to better understand your audience and how a little research can generate significant return on investment for your organization.