Cart 0

Gut instinct will only take your organization so far.

Running an organization is hard. And the harder you work, the easier it becomes to lose sight of your audience's changing needs.

Practically every decision your team makes boils down to this:

You can either make things easier for your customers or you can make things easier for your employees.

Without regular exposure to real customers' needs, it's no wonder employees' interests get prioritized over those of your customers. 

And without frameworks for better decision-making, you'll keep making choices based on best guesses, who has the boss's ear that day, or whatever fire is burning hottest at the moment.

Imagine having systems in place that allow you to make smarter decisions, faster.

No matter how talented your team, customer data and reliable feedback systems can make their work more effective.

Design research can break through uncertainty and shed light on the most economical ways to increase revenue. Design research lets you:

  • Optimize customer communications based on actual information about what channels, tone, and message frequency work for your customers.
  • Improve content to facilitate conversions rather than continually generating new content that few people ever read.
  • Steadily monitor the results of your marketing and design efforts so you can quickly change course if necessary.

At SuperHelpful, we help organizations succeed through behavioral research and data-driven design.

We develop design strategies that increase revenue and improve customer experience.

superhelpful footer blue.jpg

The Anatomy of a Research-driven Design Engagement

Here are some of the steps we take to introduce research-driven design methodologies during a typical client engagement.

What's the first step?

You don't have to become a UX designer to benefit from design research.

But it's good to get a little more acquainted with the values that underpin design research before you begin transforming the way your company operates.

That's why we send out a weekly email.

SuperHelpful Letters give you design research principles and practices in small doses. They include practical steps you can take to incorporate research methods in your day-to-day business decisions.

SuperHelpful Letters are a good (free) way to start evaluating the place for design research within your organization.

You'll get one email a week. If you change your mind, you can unsubscribe with a click.

Featured Case Study

Let's look at the results of user-focused design.

superhelpful solid coral.jpg

It's good to be skeptical.

Good research is rooted in skepticism. And, as a leader within your organization, you have to be smart about where you invest your time and resources.

You might be thinking …

“I'm not sure we can afford to invest in research-driven design.”

Do companies like Google and Apple invest in design research because they have immense resources, or do they have immense resources because they invest in design research?

Organizations of all sizes can benefit from design research and better design practices.

“Can user experience design really make us more money?”

When every dollar invested in UX returns $10 to $100, getting free weekly emails on the topic seems like a no-brainer. 

“But I'm not a designer. Is a design newsletter really for me?”

SuperHelpful Letters are not for designers. We want to help organizations make better decisions by incorporating design practices into their day-to-day operations. Our favorite subscribers hold titles like:

  • Director of Development

  • Chief Operations Officer

  • CEO

  • Owner

  • Director of Marketing & Communications

  • Vice President of Sales

Designers are welcome to subscribe, but we're more interested in reaching organization leaders who have less exposure to behavioral design.

“My inbox is pretty full as it is. I'm not sure I need another newsletter subscription.”

Unlike many newsletters, SuperHelpful Letters don't bombard you with deals and promotions. SuperHelpful Letters often provide practical advice. We look at steps you can take to better understand your audience and how a little research can generate significant return on investment for your organization.

I really love this … I like that it resolves with something actionable: Put systems in place for encouraging, capturing and utilizing feedback from our customer service staff …

I also like that the email format is very simple. I don’t have to download the images to even begin to see how the email is laid out and what the content is. User friendly.
— René Bouchard, Director of Development, Cinema Arts Centre
The content and writing is great, and I enjoy reading them … your writing style is super easy and enjoyable to read.
— Jane Ziemer | OPC Salon Owner

Find out how research-driven design can help your team make smarter decisions.

Get SuperHelpful Letters delivered to your inbox every Friday.

Super Helpful kids book red @2x.jpg