Finding the underlying challenges

Many of the problems organizations face appear to be related to design or technology. But the problem is usually something more than an “outdated” website. The website is often an expression of deeper problems related to collaboration, internal incentives, or a fixation with short-term gains.

We examine root causes to find opportunities for growth.

Here are some common issues we see — do any of these sound familiar?

  • The website isn't growing the business. It’s a cost-center to be “maintained” at best rather than an investment.

  • Inability to assess how customers are using your digital products.

  • Customer's frustration with the client's digital products is increasing operational costs through unnecessary support calls.

  • Everyone and no one is responsible for the website's content and performance.

  • Senior managers are removed from customers and have no systematic way to keep abreast of changing customer needs and expectations.

  • Company communications are fragmented with different teams in control of different communication channels, sometimes competing with one another with no guidelines. Confused processes result in inconsistent and poor customer experience.

  • Constantly "putting out fires" with no time for deep work.

We Resolve the Underlying Issues

Building a prettier website, churning out newsletters, or having an intern post to social media every day will not fix these problems.

We work with businesses to create sustainable design systems. We can help you streamline service processes, define roles and responsibilities, and establish unambiguous metrics for success that you can use for years to come.

Who is SuperHelpful?


Kyle Bowen

Kyle has over 12 years of experience in digital product development and service design. He graduated from The School of the Art Institute of Chicago in 2001 and later received an MFA from Boston University.

Kyle has considerable experience serving clients in the healthcare industry, a field which suits his enthusiasm for solving complex problems within sometimes daunting constraints. He loves bringing user experience research and systems design to small to mid-size organizations.


Dr. Christie Sosnowski-Bowen
Consulting Psychologist

Christie has been a practicing psychologist for over 13 years. She received her PsyD from Alliant International University (CSPP). At SuperHelpful, Christie assists in user research and content development.


When we're not working, you can find us exploring Long Island with our son, Jasper.


Nature walks at Sagamore Hill


Huntington Village Parades


Exploring Caumsett State Park


Who We've Helped: Featured Clients

  • Cinema Arts Centre

  • City of Bridgeport

  • Connecticut Department of Economic and Community Development

  • GraceMed Health Clinic, Inc.

  • League Education & Treatment Center

  • OPC Salon

  • Rapid Steel

  • Thai Design Distributors

  • True Turnkey

  • Via Christi Research

Kyle does an exemplary job on our website and with our business’s technology needs. The new website has been active for almost a year and we have seen a dramatic increase in business, not to mention the kudos we get for our online appointment request form.”
— Jane, OPC Salon owner

How can we help you?

If you would like to find out if we can help your business grow, send us an email. Tell us a little bit about your business and what you're up against.