Analytics Audits for museums & cultural institutions

Would you like to know how your website is really performing?


How can you begin to make objective design decisions if you don’t have an accurate view of how your audience interacts with your content?

Unless you’ve properly configured your analytics account with filters, goals, and funnels, there’s no to begin to measure the impact of your communications efforts. Your analytics data is likely polluted by spam and bots, and it’s impossible to track the impact of design changes alongside revenue without proper goals.

Imagine having evidence-based answers to questions like these:

  • What pages on our website really matter to your visitors?

  • What content can we get rid of or consolidate without frustrating users?

  • Does Facebook generate more revenue for our museum than our newsletter?

  • How is your ad spend performing on key platforms and devices?

  • What design patterns help users complete core tasks?

  • Which practices undermine our audience’s efforts to support our organization?

A SuperHelpful Analytics Audit is the first step toward answering those questions and many more.

Here’s what to expect from your audit:

  • First, I’ll request access to your Google Analytics account and properly configure your account to ensure the data you see is accurate. I’ll configure views, set up goals, create segments, filter spam and internal traffic, and much more.

  • Once everything is configured properly, we’ll wait up to 1 month to allow Google Analytics to gather data. (I understand your traffic may be seasonal, but I’ll be able to show you how to glean valuable data from your account even if the initial sample is small.)

  • I’ll evaluate how various audience segments are interacting with your site and create a video that shows you how to access vital information for your museum — like key conversions and comparisons of how different kinds of visitors are interacting with your content.

  • The video will accompany an in-depth report that:

    • shows how your various communication channels are performing, including which channels are generating the most revenue for your organization

    • identifies outstanding bugs that are preventing users from using your website on specific devices

    • recommends ways to improve your navigation to help users perform the tasks that matter most

    • and much more

If you’re using Google Analytics to report website visits and pageviews to board members or leadership, an analytics audit is your chance to go beyond those surface metrics and uncover unique, user-centered insights.

(Heads up: We’re currently offering this service at no charge for museums and science centers, but that will change in the future.)

Who are you anyway?

Kyle Bowen, SuperHelpful Founder

I’ve been helping nonprofits improve their digital products since 2007. Today, SuperHelpful specializes in helping museums and science centers uncover new ways to improve patron experience through user research.