McKinsey on the Business Value of Design

McKinsey’s report is the result of a five-year study analyzing 2 million pieces of financial data and 100,000 design actions from 300 companies. The researchers found that design-driven companies had 32% more revenue compared to other companies.

The companies demonstrated four common qualities …

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Kyle Bowen
When Everyone Is Your Customer

Organizations can find ways to systematically integrate the knowledge of their customer service professionals into their product development. Those that do will operate more efficiently and create products that more effectively address customer needs.

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Kyle Bowen