In organizations starved of customer data, change is best served in small bites.Read More
What happens when people can’t find the information they need on your website? Here’s a look at how content can impact business operations and brand perception.Read More
McKinsey’s report is the result of a five-year study analyzing 2 million pieces of financial data and 100,000 design actions from 300 companies. The researchers found that design-driven companies had 32% more revenue compared to other companies.
The companies demonstrated four common qualities …
A look at how quantitative research can impact revenue. Open up your analytics dashboard and see how you can identify friction points that may be preventing customers on some browsers and operating systems from completing transactions.Read More
A package of bananas in a Korean market demonstrates the power of customer research.Read More
Organizations can find ways to systematically integrate the knowledge of their customer service professionals into their product development. Those that do will operate more efficiently and create products that more effectively address customer needs.Read More
SuperHelpful worked with The Owl & The Pussycat Salon in Brooklyn to increase website bookings and develop feedback systems to improve the salon’s products and services.Read More