It’s hard to say if we never pour it into the car.Read More
“There’s a gentleman with a horn and three eyes holding for you on line 2.”Read More
From how to why to so what.Read More
Museum leaders seem to want to understand why people engage with the museum, but they may have limited ability to pursue the question.Read More
Questions about audience segmentation lead me to wonder if the ways organizations work are themselves a barrier to entry for the people they’re trying to reach.Read More
Value propositions, audience segments, and helter-skeltersRead More
Do children’s museums have to work even harder to communicate unique value, given that they have to serve two very different audiences — children and parents? To explore the idea, I compared how two museums — the Please Touch Museum and the Long Island Children’s Museum — communicate value to parents.Read More
The sequel is just a movie about some guy waking up early to write about design research. Sorry.Read More
A look at how the California Symphony has structured itself around the audience journey.Read More
Comparing definitions of design researchRead More
When the archbishop invites Rochester Cathedral to get out there and have some fun, clergy members roll out the green carpet.Read More
While planning upcoming interviews of museum constituents, I began to think about defining a mushy term.Read More
At what point do we stop trying to eliminate uncertainty in research and begin the work of studying the audience?Read More
Check out this article on value propositions for museums by Anna Faherty on MuseumNext. (Hat tip to Carissa for getting this in front of my eyeballs on LinkedIn.)
Value propositions are a recurring theme in these letters. I wrote about them here, here, and here; then here; here again; most recently, Value Proposition appeared as a murderer in a bedtime story for my son.
So, I was excited to see someone writing about them, but what really got my heart beating was Faherty’s mentions of customer “Jobs” in relation to museums…Read More
Some thoughts not the thinking that went into a survey of decision-makers at cultural organizations.Read More
A closer look at a survey of museum leaders’ beliefs around audience motivations.Read More
Is it riskier to invest time and money in questioning our assumptions and trying new approaches to understanding our audiences or is it riskier to continue with business as usual?Read More
A look at John Cleese’s talk on creativity in management: Open and closed modes of working.Read More
“Then What?” holds closed-door meetings with her colleagues “So What?” and “Why?” each week.
Staff are rarely invited to these meetings.
Listen in, as they discuss the registration process for an upcoming fundraiser …Read More