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Your visitors couldn't carousel less

Carousels can be a way of deferring tough decisions about what’s most valuable to the audience. Is there a new event coming up? Drop it in the carousel. No need for discussion about how important that event is compared to everything else going on, no risk of ruffled feathers.

What people don’t realize is that practically no one sees the information in the carousel …

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Questions about urgency

A new list member asked a question this week (shared with permission):

We have a music theater that produces 300 shows a year. While it is a huge effort, we do well selling tickets for theater. How do we take those practices/lessons from theater ticket sales with its built-in urgency and apply it to museum admission sales where there is rarely urgency beyond monthly weekend programming and special exhibition?

So, events like concerts let the museum communicate urgency — there’s limited availability and continual change with concerts. But the core collection may not change all that often.

The question got me thinking …

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