Questions about audience segmentation lead me to wonder if the ways organizations work are themselves a barrier to entry for the people they’re trying to reach.Read More
Do children’s museums have to work even harder to communicate unique value, given that they have to serve two very different audiences — children and parents? To explore the idea, I compared how two museums — the Please Touch Museum and the Long Island Children’s Museum — communicate value to parents.Read More
A ridiculously simple design element that will help your visitors complete core tasks online.Read More
Two things to consider before deciding to invest more resources into creating more social media content.Read More
IMPACTS survey data makes me how useful more data is for cultural organizations without some guidance on how to use the information.Read More
After I sent out yesterday's letter on the Met's website, I had a nagging feeling that I hadn't done the best job describing why seemingly inconsequential design details can play an outsized role if you’re trying to make design decisions based on behavioral data.
So, I made a video to take a second crack at it …Read More
A look at the Met’s website in response to comments from a mailing list member.Read More
Yesterday, I wrote about God, Satan, the vital role I played on the basketball court during middle school, and MoMA’s website.
Today, let’s look at MoMA’s site just one more time, and I’ll spare you the personal history.
In previous letters (one, two, and three ), I’ve wondered why more museums don’t include a value proposition on their website. A value proposition describes what makes the museum different from others of its kind and expresses a point of view.Read More
I was reading about MoMA’s renovations in the Times on Saturday:
When the museum reopens in October, general admission will begin at 10 a.m. Members will have a new “dedicated entrance” and be permitted to enter at 9:30 a.m. most days.
I wondered how this information wound up in front of me, a man of somewhat short stature — but who also won a trophy for the most assists in basketball in 7th grade — living in the village of Huntington, New York.
I imagined all the work that may have happened for those two sentences to be born: People in visitor services observing long lines and registering complaints; Membership folks running satisfaction surveys …Read More