Posts in teardown
Hypothetical homework

Yesterday, I wrote about God, Satan, the vital role I played on the basketball court during middle school, and MoMA’s website.

Today, let’s look at MoMA’s site just one more time, and I’ll spare you the personal history.

In previous letters (onetwo, and three ), I’ve wondered why more museums don’t include a value proposition on their website. A value proposition describes what makes the museum different from others of its kind and expresses a point of view.

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Navigate this

I was reading about MoMA’s renovations in the Times on Saturday:

When the museum reopens in October, general admission will begin at 10 a.m. Members will have a new “dedicated entrance” and be permitted to enter at 9:30 a.m. most days.

I wondered how this information wound up in front of me, a man of somewhat short stature — but who also won a trophy for the most assists in basketball in 7th grade — living in the village of Huntington, New York.

I imagined all the work that may have happened for those two sentences to be born: People in visitor services observing long lines and registering complaints; Membership folks running satisfaction surveys …

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teardownKyle BowenMoMA