From how to why to so what.Read More
Value propositions, audience segments, and helter-skeltersRead More
Do children’s museums have to work even harder to communicate unique value, given that they have to serve two very different audiences — children and parents? To explore the idea, I compared how two museums — the Please Touch Museum and the Long Island Children’s Museum — communicate value to parents.Read More
Check out this article on value propositions for museums by Anna Faherty on MuseumNext. (Hat tip to Carissa for getting this in front of my eyeballs on LinkedIn.)
Value propositions are a recurring theme in these letters. I wrote about them here, here, and here; then here; here again; most recently, Value Proposition appeared as a murderer in a bedtime story for my son.
So, I was excited to see someone writing about them, but what really got my heart beating was Faherty’s mentions of customer “Jobs” in relation to museums…Read More
What you can and can’t get out of testing.Read More
Finding a balance between what visitors value and what museums are uniquely capable of providing.Read More