Posts tagged accessibility
Content that converts is inclusive

Imagine you had an employee who would only communicate with some of your visitors. 

Gather a hundred members and prospective donors in a room, and this employee would speak in an inaudible whisper to half of them. When they lean in — “What was that?” — he just whispers the same answer again. Every tenth person he just ignores. He won’t answer their questions at all. It’s like he’s not there.

You’d never put that person in a room full of patrons. But that’s exactly the kind of experience they have on your organization’s website when you publish PDFs or text-heavy images.

I want to persuade you to stop taking shortcuts when you’re publishing content. 

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