Posts tagged carousel
A SuperHelpful bedtime story

Last night, Jasper asked me to tell him a story as we were getting ready for bed — “Story, Dada! Story!”

“Have I told you the story of the nonprofit About Page?”

Hey looked at me, hoping I’d start making sense.

“Well, for a long time, About Page felt depressed and neglected. Whenever a visitor stopped by her house, she just coughed dust and repeated a mission statement over and over.”

Dom, the director of marketing, called up Carousel.

“Go over there and see if you can cheer up About.”

Carousel, always eager to help, galloped over to About’s house.

When About opened the door, Carousel sat down on top of her and began vomiting pictures onto the carpet …

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Your visitors couldn't carousel less

Carousels can be a way of deferring tough decisions about what’s most valuable to the audience. Is there a new event coming up? Drop it in the carousel. No need for discussion about how important that event is compared to everything else going on, no risk of ruffled feathers.

What people don’t realize is that practically no one sees the information in the carousel …

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