Posts tagged engagement
A literally captive audience

Why do we track audience “engagement”? What does that word mean?

The word “engagement” encourages us to look at complex behavior in a simple way.

Is our audience engaged or not engaged? Yes or no?

If you lock a group of members in a room, call it a focus group, and ask them why they haven’t renewed their membership — are they “engaged” when they hand you a check on their way out the door?

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Kyle Bowenengagement