One of the things I often write about is finding ways to humanize interactions with online visitors. Technology can lead to weird, antisocial interactions with visitors — interactions we would never accept in real life.
Seeing examples of that weirdness all around me, I wrote a series of emails on the topic a while back, which many of you have read.
One of those emails — ”Retrain your creepiest employee”— has elicited the most responses of any in the series. People reply with nods of approval or “Yeah, but …” comments; They say the email makes them laugh or that they it made them rethink their online forms.
In a nutshell, the email questions why organizations require anyone and everyone to share tons of personal information when they fill out a form …Read More