Posts tagged membership onboarding
Fire a friendly employee

Imagine your organization’s website as a real person — an employee — talking to your visitors. The moment they enter your building, perhaps with the intention of giving you money, the employee says:

“Welcome! Can I show you around? There are so many things you can do here — or you can go away. Have you thought about leaving to go hang out with your friends?! That’s an option, too! You don’t have to come in and give us money if you don’t want to. We have some amazing ads at some local coffee shops and bars where you can also hang out and talk with your friends.”

Read More