Posts tagged sales
Questions about urgency

A new list member asked a question this week (shared with permission):

We have a music theater that produces 300 shows a year. While it is a huge effort, we do well selling tickets for theater. How do we take those practices/lessons from theater ticket sales with its built-in urgency and apply it to museum admission sales where there is rarely urgency beyond monthly weekend programming and special exhibition?

So, events like concerts let the museum communicate urgency — there’s limited availability and continual change with concerts. But the core collection may not change all that often.

The question got me thinking …

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