A new list member asked a question this week (shared with permission):
We have a music theater that produces 300 shows a year. While it is a huge effort, we do well selling tickets for theater. How do we take those practices/lessons from theater ticket sales with its built-in urgency and apply it to museum admission sales where there is rarely urgency beyond monthly weekend programming and special exhibition?
So, events like concerts let the museum communicate urgency — there’s limited availability and continual change with concerts. But the core collection may not change all that often.
The question got me thinking …Read More