Value propositions, audience segments, and helter-skeltersRead More
Do children’s museums have to work even harder to communicate unique value, given that they have to serve two very different audiences — children and parents? To explore the idea, I compared how two museums — the Please Touch Museum and the Long Island Children’s Museum — communicate value to parents.Read More
Last night, Jasper asked me to tell him a story as we were getting ready for bed — “Story, Dada! Story!”
“Have I told you the story of the nonprofit About Page?”
Hey looked at me, hoping I’d start making sense.
“Well, for a long time, About Page felt depressed and neglected. Whenever a visitor stopped by her house, she just coughed dust and repeated a mission statement over and over.”
Dom, the director of marketing, called up Carousel.
“Go over there and see if you can cheer up About.”
Carousel, always eager to help, galloped over to About’s house.
When About opened the door, Carousel sat down on top of her and began vomiting pictures onto the carpet …Read More
Finding a balance between what visitors value and what museums are uniquely capable of providing.Read More
Yesterday, I wrote about God, Satan, the vital role I played on the basketball court during middle school, and MoMA’s website.
Today, let’s look at MoMA’s site just one more time, and I’ll spare you the personal history.
In previous letters (one, two, and three ), I’ve wondered why more museums don’t include a value proposition on their website. A value proposition describes what makes the museum different from others of its kind and expresses a point of view.Read More