Finding a balance between what visitors value and what museums are uniquely capable of providing.Read More
Yesterday, I wrote about God, Satan, the vital role I played on the basketball court during middle school, and MoMA’s website.
Today, let’s look at MoMA’s site just one more time, and I’ll spare you the personal history.
In previous letters (one, two, and three ), I’ve wondered why more museums don’t include a value proposition on their website. A value proposition describes what makes the museum different from others of its kind and expresses a point of view.Read More