Whalecome to our website

February on Long Island can be an unpleasant affair. Late-winter activities are often limited to snorting vitamin D and wandering around the internet looking at medieval torture devices. (Always a good reminder that things could be worse.)

But torture research is not a family-friendly activity, so I’m always looking for wholesome waves to spend time with my two-year-old son indoors. (Keep it right here for world-class foreshadowing puns.)

Yesterday, I was searching for some indoor activities and found myself at the Cold Spring Harbor Whaling Museum’s website. We’ve been to the museum a few times, and we loved it.

Now, please join me as I take a closer look at a few shellected pages on their website:

As you can sea, The Whaling Museum’s website presents several challenges that are common to so many organizations:

  • The use of multiple third-party platforms creates an inconsistent, confusing experience for users, which ultimately hurts conversions

  • Content that could be bringing in more people from search engines is trapped in PDFs

  • The website’s home page is used as a vessel for many competing interests, which leads to confusion for visitors seeking top-task-related content

Does any of that sound familiar? Am I describing your company's website? Hit reply and let me know.

As for this winter weather, let’s hope it ends schooner rather than later. (I hear you groaning. Yet I persist.)

Thanks for reading, and I hope you found this kelpful,

Kyle

Kyle Bowen