Whalecome to our website
February on Long Island can be an unpleasant affair. Late-winter activities are often limited to snorting vitamin D and wandering around the internet looking at medieval torture devices. (Always a good reminder that things could be worse.)
But torture research is not a family-friendly activity, so I’m always looking for wholesome waves to spend time with my two-year-old son indoors. (Keep it right here for world-class foreshadowing puns.)
Yesterday, I was searching for some indoor activities and found myself at the Cold Spring Harbor Whaling Museum’s website. We’ve been to the museum a few times, and we loved it.
Now, please join me as I take a closer look at a few shellected pages on their website:
As you can sea, The Whaling Museum’s website presents several challenges that are common to so many organizations:
The use of multiple third-party platforms creates an inconsistent, confusing experience for users, which ultimately hurts conversions
Content that could be bringing in more people from search engines is trapped in PDFs
The website’s home page is used as a vessel for many competing interests, which leads to confusion for visitors seeking top-task-related content
Does any of that sound familiar? Am I describing your company's website? Hit reply and let me know.
As for this winter weather, let’s hope it ends schooner rather than later. (I hear you groaning. Yet I persist.)
Thanks for reading, and I hope you found this kelpful,