Color Feature: Initial Client Feedback & Next Steps
A little background: The average click-through rate for OPC emails has been 1.65% — below the industry average of 1.96%. but we've only sent a few emails. On the bright side, The average open rate for OPC emails has been 41%, which is better than the industry average of 18%.
Last week's newsletter went to 235 subscribers. 42% Opened the email and 5.9% clicked through. All the clicks went to the new color feature survey.
How interested would you be in a tool to estimate cost and time for color services?
Keep in mind that we're polling current subscribers who basically all signed up by scheduling an appointment online. As existing clients and subscribers, they already have a significant level of trust in OPC. They're at a very different stage in their relationship with OPC than the people who are most likely to use this feature — prospective clients.
I have to think that prospective clients are even more likely to value a tool like this.
Here's that initial draft I made based on the chart you all posted to Instagram. Give it a try:
The information is not accurate, of course. I need to get that from you all.
Also, once the info is all in place, I'm going to try to make it so that it flows naturally into booking an appointment. Ultimately, the goal is to get more color appointments, which (I think) are some of the highest revenue generating services you offer.
Can you put together a table or diagram that estimates the time and cost, similar to this graphic?
I just need accurate info to get it rolling. :)