If 10,000 people visited your website tonight, how would that help your museum?
It probably wouldn’t — at least, not if they aren’t able to find the information they need or easily complete a transaction.
So, why are you spending time counting visits and pageviews?
The number of visitors is of little value compared to what visitors do (and don’t do) when they get to your website.
How can you begin to make meaningful design decisions if you don’t have an accurate view of how your visitors interact with your content?
How can you safely experiment without reliable behavioral data?
How can you make smart marketing investments if you can’t compare the economic performance of your communication properties?
Unless you’ve properly configured your analytics account with filters, goals, and funnels, it’s hard to measure the impact of your efforts. Your analytics data is likely polluted by spam and bots, and it’s impossible to track the economic value of design changes.
Analytics insights help you attain answers to questions like:
What pages on our website really matter to your visitors?
What content can we get rid of or consolidate without frustrating users?
Does Facebook generate more revenue for our museum than our newsletter?
Are people on some operating systems or devices unable to complete core tasks, like becoming a member or making a donation?
Our analytics services are a first step toward answering those questions and more.
We currently offer two analytics services: An Analytics Reboot and an Analytics Rescue.
I’ll request access to your Google Analytics account and properly configure your account to ensure the data you see is accurate. I’ll configure views, create segments, and filter spam and internal traffic. Your Google Analytics account will be positioned as a tool for reliable data capture in perpetuity. You’ll also gain access to a collection of short videos showing you how to make the most of your newly configured account.
Current Price: $269
A Rescue includes everything in a Reboot, plus:
I’ll configure up to five goals that will help you understand how your content and design decisions are impacting user behavior over time.
Once everything is configured properly, we’ll wait 4–6 weeks to allow Google Analytics to gather data. (I understand your traffic may be seasonal, but we’ll be able to show you how to glean valuable data from your account even if the initial sample is small.) During this time, you’ll have access to a collection of short videos showing you how to make the most of your new analytics account.
I’ll evaluate how various audience segments are interacting with your site and create a report with actionable recommendations as to how you can improve your site’s design and content to help visitors achieve critical tasks on your organization’s website.
If you’re using Google Analytics to report website visits and pageviews to board members or leadership, an analytics rescue is your chance to go beyond those surface metrics and uncover unique, user-centered insights.
Current Price: $825
You’ll be taken to a short questionnaire and order form.